It is No Longer Enough to Score Goals - You Have to Sell Jerseys
Successful football clubs have realized that Custom Ohio State Buckeyes Jersey today is a perfect mix of spectacle and business. It is about scoring goals and marketing the club. It is about chanting in the stadium and buying club merchandise. It is no longer possible for a successful club to depend solely on gate takings and sponsorship and compete at the highest level. Gate collections are the weakest source of income because you have a very limited number of times when you play at your stadium a year. You then go on to share the proceeds with the fixed expenses incurred every time you play. Most clubs also play before near empty stadiums. Sponsorship on the other hand is an uncontrollable source of income. It depends on the economics of the day. If the economy is bad the sponsors are also rare and very choosy. So a team that wants a sustainable income must look beyond the stadium and sponsorship. Take Arsenal for example, their key ob...